5 GIÂY TÁCH NHỰA. ĐƠN GIẢN. GỌN. NHANH
In 2023, Unilever Vietnam carries out the campaign "5 seconds of separating plastic. Easy and quick" to raise people's awareness as well as to build and maintain the habit of segregating plastic waste at home. It's a part of Recycle plastic waste being caried out by Vietnam government.The message of easy segregating is as easy (and quick) as a of a finger is the main image throughout the campaign. Key assets include a music video composed by Bui Cong Nam along way with main KV that are both spreaded through various channels both online & offline. On social media, the campaign was supported and spreaded with Tiktok dance challenge.
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